#48 Unlimited Growth Formula
How to use the unlimited growth formula to price your product
A couple years back, Alex Hormozi put out one of the simplest pricing strategies that I’ve seen consistently work for early stage companies. He calls it “Client Financed Acquisition” and it fits perfectly with our startup mentality. I don’t hear people talking about it much, so let’s dive into it.
→ Alex’s full video is on YouTube here.
Client Financed Acquisition (CFA)
Client Financed Acquisition is a method by which you get your customers to finance all your marketing and acquisition costs. This strategy allows you to plug into the universe's money rather than your own, creating a cash flow system that fulfills your needs while growing your business. The crucial part is achieving a "negative acquisition cost," where you make money acquiring customers.
Here’s the fundamental equation you need to grasp:
30-Day Revenue Must be Greater than 2 Times (Cost of Ac…
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